A communications expert with more than 20 years of experience, News Muse founder Jeannette Boccini develops and implements strategic public relations and marketing campaigns for a wide variety of business, consumer and nonprofit organizations. Specializing in media relations, marketing communications and media training, she has helped countless businesses and individuals increase their visibility among their primary audiences.
Jeannette thrives on securing favorable publicity for her clients, and has a track record of placements that underscores her expertise in this area. For example, she has obtained coverage of her clients in The New York Times, The Wall Street Journal, Forbes, The Los Angeles Times, the Associated Press and Crain’s New York Business, and on CNN, Bloomberg News, and Fox 5 News, to name just a few key media. In addition, she has lectured and written on various aspects of public relations.
Prior to launching News Muse, Jeannette served as executive vice president at Didit, an integrated marketing agency, and was a principal at LVM Group, a boutique public relations firm in Manhattan. She also has held senior positions at Sonnenblick-Goldman Company, Douglas Elliman, and The Krantz Group. Earlier in her career, Jeannette worked as an English teacher, both on the high-school and college levels, and consulted on many writing projects.
Jeannette is a master connector, who enjoys building solid, long-lasting relationships. She has served on the boards of several organizations, including New York Commercial Real Estate Women, Pinnacle Worldwide, The Lupus Alliance of America (Hudson Valley Chapter), and the Westchester Business Network. She is currently a member of CREW NY, the Westchester Business Network and Corporate Solutions.
She graduated Summa Cum Laude from Pace University with a B.A. in Literature/Communications, and earned an M.A. in English Education from Teachers College, Columbia University. She is also a licensed real estate agent.
Jeannette’s favorite phrase is “imagine what can be.” She asks her clients to do the same.